Freddy Fazbear’s Summer Smash is a fictional immersive event concept inspired by Five Nights at Freddy’s: Security Breach, imagined as a summer attraction at Universal Studios Florida. Designed primarily for children and families, the experience reimagines the game’s massive entertainment complex as a real-world environment, bringing its arcade, attractions, characters, and visual identity to life.

I chose Universal Studios as the setting due to the park’s existing relationship with the Five Nights at Freddy’s franchise, including its appearance at Halloween Horror Nights in 2025. The project explores how the franchise could be adapted into a family-friendly, summer-focused experience through a cohesive visual identity and promotional campaign.

The project includes collectibles, merchandise, environmental assets, promotional materials, and advertisements designed to create a consistent and immersive event experience.